April 17/Cold. Template. Serial Killer.
Every time I wrote 'I help companies streamline their operations,' my internal editor screamed: YOU JUST WANT TO GET PAID TO ORGANISE OTHER PEOPLE'S FOLDERS.
— from the desk, with coffee ☕I am using the company's high-speed internet and ergonomic chair to plan the destruction of my dependency on the company's high-speed internet and ergonomic chair. The irony is not subtle. I have decided to proceed anyway.
Cold-outreach template. Goal: professional, not desperate. Every time I wrote 'I help companies streamline their operations,' my internal editor screamed: YOU JUST WANT TO GET PAID TO ORGANISE OTHER PEOPLE'S FOLDERS. I deleted it five times.
Final version: 'I fix the things you're too busy to notice are broken.' Anja read it over my shoulder and said it sounded like a gas engineer. Or a threat. I'm keeping it.
Thorsten Kahl's newsletter this week: 'Why your ops aren't broken — they're just invisible.' Open rate: published in the newsletter itself. Four thousand people. The man is building an empire from insights I wrote on a sticky note in February and subsequently lost.
I need one client. One real one. Someone with a folder problem and the will to do something about it.
The notebook
The sentence I deleted five times was I kept it anyway.
Opening the notebook…