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May 23/Directions. Expert. Map.

For the first time in a long time, I was the person someone turned to for directions instead of the one standing on the pavement squinting at a screen.

— from the desk, with coffee ☕
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A stranger messaged me on LinkedIn. Not to hire me — to ask my opinion on a filing process.

I sat with this for a moment. Someone, somewhere, read my profile and concluded I might know something useful. That is the basic transaction of expertise: a person with a question finds a person with a plausible answer.

I gave them thorough advice. It took twenty minutes. It was free. Anja would say I should have charged. Klaus would call it relationship capital. Thorsten Kahl would write a newsletter about it.

What I actually felt, on the U-Bahn home: I held the map. Not a detailed map, not one that covers all the terrain, but a map. For the first time in a long time, I was the person someone turned to for directions instead of the one standing on the pavement squinting at a screen.

The notebook

The first time someone treated me like I knew what I was doing, I felt I gave them the directions anyway.

Opening the notebook…

The diary28 / 34
Mar 30Jun 4

"Klaus suggested I start a newsletter. Thorsten has 4,500 subscribers. I have 203. Help me close the gap."

The race

203

The Clean Slate

4,500

Thorsten Kahl

5%4,297 behind