April 15/Notebook. Hubris. Goats.

Anja bought me a Founder's Notebook. Leather-bound. Smells like ambition and something that hasn't been tested yet. I've filled the first three pages with flowcharts of my own downfall and a list of potential clients I'm too nervous to contact.

I think the notebook is her way of giving the business a container — keeping it in one place rather than scattered across the coffee table in sticky notes and wrongly dated napkins. I told her it was an investment in branding. She asked if I could brand the kitchen sink while I was at it.

She's been watching a series about a woman who leaves her job to become a goat farmer in the Alps. She seems focused on it in a way I don't entirely know how to interpret.

Klaus came for that beer. He asked how things were going. I said 'taking shape.' He said 'great,' then mentioned, without any apparent awareness of the gap, that his agency had just landed a retainer with a logistics firm in Dortmund. Nothing exciting. Solid numbers. I smiled. I drank my beer. I thought about the goats.